Workshop
Telling Your Story: Lessons for Non-Profits, Entrepreneurs, and Mission-Driven Organizations
Baylor University’s Hankamer School of Business at the
International Sustainable Development Studies Institute (ISDSI)
February 15, 2019
Every business and organization has to deal with plot twists and unexpected changes. Join faculty from Baylor University’s Hankamer School of Business to learn about how to be more effective in telling and communicating your unique story. How do people connect with your story? How can you increase and build on your story to be more effective? How can you tackle the common problems organizations face?
Admission is free.
If you are coming, please confirm on our FaceBook event page.
Come to one or both sessions!
Afternoon
Stepping Into Your Story Part 1: 1:00 PM — 4:30 PM
Losing your impact today
• Myth: You are actually impacting but can no longer see it
• Reality: Impact must be assessed (Resource Development)
Losing your impact tomorrow
• Myth: Just do good work
• Reality: You need to change (Development)
Losing momentum within your leadership
• Myth: You do you
• Reality: Know the expectations of your audience (Resource Development)
Losing momentum with those you serve
• Myth: Good service/products will find a market
• Reality: You need to be selling to those in need (Marketing)
Losing momentum with those you serve alongside
• Myth: People will do what they are told
• Reality: People need to buy the vision (Human Resources)
Evening
Stepping Into Your Story Part 2: 6:30 PM — 9:00 PM
Losing your direction
• Myth: We know where we are going
• Reality: Mission drift can kill your organization (Mission Drift)
Losing control
• Myth: We can trust our people
• Reality: Internal control facilitate trust (Internal Controls)
Losing trust
• Myth: Doing good is enough
• Reality: You need to earn trust (Data Security)
Losing face
• Myth: Hide your mistake
• Reality: Manage your crisis (Crisis Management)
